The YES range of personal lubricants was created by two friends, Sarah and Susi when they discovered a gap in the market for a pure and natural personal lubricant.
"An analysis of competitors’ ingredients horrified us. We found that almost every other intimate care product available followed a similar, derivative synthetic formulation. These chemical formulations rely on a glycerin or silicone base, and disquieting ingredients such paraben preservatives and propylene glycol, all of which have been shown to have potentially harmful effects on the body, and particularly the more vulnerable and highly sensitive intimate tissues. This made us determined to offer pure and high performing alternatives, which would enhance, rather than compromise, intimate health".
They set out to ‘change the world from the inside’ by creating a new concept: A certified organic, plant based natural range of intimacy products and the YES range was the result.