Safer ingredients - Ecostore use plant and mineral based ingredients to create safer, healthier products that do the job just as effectively as the petrochemical based ones.
They practise the precautionary approach - if there is any doubt about the safety of an ingredient for the environment or for people's health they will look for a safer alternative.
Outstanding performance - Ecostore evaluate whether each product meets their performance criteria - to be comparable, if not better than the market leading conventional brand.
All ecostore products are tested by 3rd party laboratories.
Value for money - Plant and mineral based ingredients are more expensive than petrochemical ones but Ecostore manage to keep prices down by economically concentrating their formulations.
Each of the ingredients used is functional; they don't add fillers to give the perception of better value.
Cost per use is significantly less than many other supermarket brands.